Is Social Media Killing Our Youngsters?
I know I’m going to sound like a boomer saying this, but let me remind you, I’m only 35 this year. I’ve been noticing a worrying trend among youngsters, and honestly, it doesn’t seem to be stopping. More and more young people are growing up believing that they can become an influencer or, as we now like to call it, a Key Opinion Leader (KOL), and make a good living without necessarily needing an education or a conventional career. Now, before anyone jumps on me, I want to make it clear that I have absolutely nothing against influencers or KOLs. If you can build an audience, create good content, attract advertisers and turn your personal brand into a successful business, good for you. That is a legitimate career. The problem begins when young people start looking at influencing as an easy alternative to studying, learning a skill or building a proper career. Social media has made this even more dangerous because we are constantly exposed to the winners. We see the influencer driving a F...